An operational checklist and guidelines for Search Engine Optimisation of a Web Site. These steps reflect current best-practice standards, as of October 2016. It is important to note, that Search Engine Optimisation (SEO) is increasingly overlapping with and interwoven with other areas, including Search Engine Marketing (SEM), Content Marketing and Demand Generation. These areas will be touched upon in the course of detailing their relationship with SEO. More detailed examination of the relationships between these topics is to be found in the references at the end of this guide.
This guide details the differences between these areas, the changes over the last few years and the best way to make your content organically, and actually, ‘high-scoring’. The complete guide can be downloaded here.
Published at Fri, 29 October 2016 18:15:00 +0000